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Clothes with roots

Unique, sustainable clothes — part of your story.

Tarina-Asu’s style is naturally beautiful, honest and unpretentious. The clothes are designed by us and handmade locally. They are well-fitting on all women as we sketch the designs with more than 25 years of experience.

Good design stands the test of time. It does not become old-fashioned; it adapts to your life. It integrates into your story. These values are what Tarina-Asu is made of.

What is your story like?

From one generation to another

Tarina-Asu is a family company in its second generation. Head designer Sanna Lehto founded Tarina-Asu already in 1993. Sanna’s niece Kiia Aarnio became connected with Tarina-Asu as a young girl when she modelled for Sanna. Now, she provides Tarina-Asu with international clothing industry management experience. Tarina-Asu’s brand combines the generations’ various strengths and viewpoints, continuity and a passion for high-quality sustainable design.

"Feet on the ground, head in the clouds"

CEO & Head Designer

Sanna Lehto

Sanna Lehto’s detailed opinions on high-quality clothes and materials are the foundation of Tarina-Asu. Tarina-Asu offers its customers timeless linen clothes of the highest quality which adapt to many situations.

Sanna is an art square weaver, which has helped her see the importance of colours and materials in a successful product. The shades of Tarina-Asu’s clothes are the end result of Sanna’s persistent design work.

"Spokesperson for sustainable quality clothes"

Brand Manager

Kiia Aarnio

Kiia has solid experience from the fashion and clothing industries. She has a strong understanding of customer needs. Kiia is passionate about sustainable development and making clothes that last for years instead of adhering to the present-day disposable culture.

Kiia’s path has taken her from a summer job at Tarina-Asu’s store to the role of Brand Manager. With the help of Kiia’s business competence, the company’s overall look was renewed to correspond to Tarina-Asu’s clothes and ideology.