Clothes with roots

Unique, sustainable clothes — part of your story.

Tarina-Asu’s style is naturally beautiful, honest and unpretentious. The clothes are designed by us and handmade locally. They are well-fitting on all women as we sketch the designs with more than 25 years of experience.

Good design stands the test of time. It does not become old-fashioned; it adapts to your life. It integrates into your story. These values are what Tarina-Asu is made of.

What is your story like?

From one generation to another

Tarina-Asu is a family company in its second generation. Head designer Sanna Lehto founded Tarina-Asu already in 1993. Sanna’s niece Kiia Aarnio became connected with Tarina-Asu as a young girl when she modelled for Sanna. Now, she provides Tarina-Asu with international clothing industry management experience. Tarina-Asu’s brand combines the generations’ various strengths and viewpoints, continuity and a passion for high-quality sustainable design.